When it comes to shopping for baby and kids’ clothes, Carter’s is often the first name that comes to mind. Known for its cute designs, affordable prices, and wide availability, Carter’s has dressed generations of little ones. But in 2025, with more brands and sustainable options entering the market, how does Carter’s really stack up?
In this review, we’ll break down Carter’s in terms of sizing accuracy, fabric quality, durability, pricing, and what real parents are saying—so you know exactly what to expect before your next purchase.
🧷 About Carter’s: A Quick Overview
Carter’s has been a staple in children’s apparel for over a century. It offers everything from onesies and pajamas to seasonal outfits, shoes, and accessories. Their clothing is available both online and in major retailers like Walmart, Target, and Amazon, as well as in their own stores and outlets.
Popular Carter’s lines include:
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Originals – Everyday basics like bodysuits and rompers
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Just One You (by Carter’s) – Available exclusively at Target
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Child of Mine (by Carter’s) – Sold at Walmart
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Little Planet – Organic and sustainable line
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📏 Sizing: Runs Small and Shrinks Easily
One of the most common complaints about Carter’s is sizing. Parents often find that the clothing runs smaller than expected—especially in infant and toddler sizes.
🔍 Real Parent Feedback:
“My 6-month-old outgrew the 9-month onesie in 2 weeks. Carter’s always runs at least one size small!”
– Reddit parent, r/NewParentsTip: Many caregivers recommend sizing up, especially if your child is above average in height or weight.
On top of running small, Carter’s clothes are also known to shrink in the wash, even when laundered carefully. Cold water and air drying can help reduce this, but some shrinkage is almost inevitable.
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🧵 Quality: Good for Price, but Not Premium
Carter’s clothing is made with soft cotton and usually feels gentle on a baby’s skin. The fabrics aren’t ultra-thick, but they’re good enough for everyday wear.
Pros:
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Soft and breathable
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Cute, colorful prints
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Snaps and zippers usually hold up well
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Preemie and NICU-friendly options available
Cons:
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Fabric can be thin in some items (especially pants and seasonal sets)
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Some pieces lose shape or fade after multiple washes
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Not as durable for frequent hand-me-down use
If you’re shopping for clothing that will be used daily but not necessarily handed down multiple times, Carter’s delivers fair quality for the price.
💰 Affordability & Availability
Carter’s frequently offers sales, bundle deals (e.g., “Buy 1 Get 2 Free”), and coupons. That makes it appealing to budget-conscious parents or those shopping for growing babies who quickly outgrow clothing.
Where to shop:
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carters.com (often best for deals and full selection)
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Target (Just One You)
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Walmart (Child of Mine)
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Amazon
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Carter’s Outlet Stores
The brand is available nearly everywhere—which is a huge plus when you need something fast.
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💬 Customer Service & Shopping Experience
Online shopping from Carter’s is convenient but not always smooth. Some customers have reported issues like:
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Delayed shipping
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Glitchy website popups
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Hard-to-reach customer service
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Upsells during checkout
Despite these hiccups, many parents continue to shop Carter’s due to the convenience, sales, and range of styles.
🧼 Wash & Wear Tips
To make the most of Carter’s clothing, here are a few laundering tips:
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Use cold water to reduce shrinkage
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Air dry or tumble dry low
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Avoid harsh detergents to maintain colors
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Size up to account for potential post-wash shrinking
🔄 Alternatives to Consider in 2025
If you’re looking for more sustainable or size-consistent options, here are a few alternatives:
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Hanna Andersson – Organic cotton, more durable, but more expensive
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Burt’s Bees Baby – Organic and soft, slightly more accurate sizing
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H&M Kids / Zara Kids – Trendier, better for toddlers and older children
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Old Navy / Gap Kids – Similar price range, often better durability
Still, Carter’s remains a solid option for everyday clothes and baby basics, especially for those watching their budgets.
✅ Final Verdict: Is Carter’s Worth It?
Yes—with some caveats.
Carter’s is still one of the best value brands for affordable, cute, and comfortable kids’ clothing. While sizing and shrinking can be frustrating, the wide selection and frequent discounts make it a go-to for many parents.
👍 Best for:
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Newborns and young toddlers
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Parents shopping on a budget
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Everyday clothes and pajamas
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Quick outfit replacements
👎 Not ideal for:
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Parents wanting consistent sizing
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Long-term hand-me-down wardrobes
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High-end or ultra-durable clothing
🛒 Quick Shopping Tips Before You Buy:
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Size up! Especially for babies 6 months and older
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Stick to one store (Carter’s vs Walmart vs Target) for consistency
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Watch for sales & coupons—they’re frequent
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Wash new clothes before wearing to reduce shrinkage surprises
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